Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Alaska Airlines new loyalty plan might resemble how the Marriott Bonvoy program covers dozens of hotel brands in one plan.

Loyalty programs are evolving again. After a decade dominated by branded mobile apps that rewarded guests for scanning ...

McDonald’s reported a more than 6 percent increase in global systemwide sales in the second quarter, according to the company ...

Convenience-store retailer Weigel’s has introduced streaks to its loyalty app. Members can tap a button in the app every day ...

With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as ...

Joining a hotel’s rewards program can feel like being admitted to an exclusive club. By frequently staying at a particular ...

Here are three questions our answer engine Ask Skift 2.0 fielded recently, and a brief summary of the responses it gave.

Uber unveiled a $20 billion stock buyback program and forecast its third-quarter bookings above Wall Street estimates on ...

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The integration is available exclusively through the Smiles app now, with the opportunity for members to transfer via the ...