Marvel head of TV Brad Winderbaum was asked about Jeff coming to the MCU, and he confirmed that yes, it is happening,

Man, and Wolverine on its roster, Marvel Rivals has a surprising star of the show. That star is Jeff the Land Shark, who has become a figurehead for the game over the past few months. Rivals might have even kickstarted Jeff's movie career,

Jeff the Land Shark has been the talk of the town since the launch of Marvel Rivals, but this player's strategies might help combat his ultimate.

Jeff The Land Shark first appeared in a 2018 issue of Marvel's West Coast Avengers. Now, he's in Marvel Rivals and taking the game by storm. While this four-legged shark capable of living on land is not the strongest hero by any means, he is considered one of the more powerful characters thanks to his abilities in Marvel Rivals.

Jeff the Land Shark was fully introduced by name and such in West Coast Avengers vol. 3 #7. A projectile water move that will heal a bit of HP to whatever teammate is hit by it. A projectile water move that will continuously hit an enemy for as long as the water stream is on them.

Marvel Rivals players have now called out a specific character whose lovable design is overthrown by its devastating attacks on the field.

To get the free Jeff skin in Marvel Rivals, you have to fully unlock the Winter Celebration event card before the event ends on Thursday, Jan. 9 at 11 a.m. EST. The Cuddly Fuzzlefin costume is the last reward on the card’s track.

Jeff the Land Shark is the adorable (and notoriously frustrating) breakout character of the smash hit hero shooter Marvel Rivals - which means we all know it's just a matter of time before he comes to the Marvel Cinematic Universe.