Meta Platforms Inc.’s Instagram will soon account for half of the company’s advertising revenue in the US, according to estimates from research firm Emarketer, further cementing the photo- and video-sharing app’s role as the key growth driver for the company.

Instagram is set to account for more than half of Meta Platforms' advertising revenue in the United States next year, as the social media platform improves monetization of its products, according to research firm Emarketer.

Next year could be a big one for Meta, with ad revenue poised to grow to new levels thanks to Instagram :money_with_wings: