The Beckhams came out in full force to support David Beckham's steamy Boss One underwear campaign reveal in King's Cross, London, on Thursday. Part of the soccer legend's multiyear deal with Boss, Beckham in the video pulled up in a classic sports car wearing a suit and entered a dimly lit warehouse apartment.

David Beckham can finally eat a decent meal again. The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection.

Victoria Beckham is giving the people what they want! The fashion designer, 50, is gushing over his husband David Beckham’s new underwear campaign for Boss on Instagram. "My boss🖤😉," she cheekily wrote while sharing a close-up photo of Beckham wearing nothing but a pair of form-fitting black briefs.

David Beckham is bringing the heat in his sexiest Hugo Boss campaign yet, stripping down to nothing but his underwear. The smoldering images demanded attention, as did the accompanying video - both shot and directed by the legendary fashion photography duo Mert and Marcus - which instantly went viral.