A+E Networks is rebranding to A+E Global Media and renaming its ad sales division to A+E Media Solutions, signaling the company aims to expand its scope beyond cable TV ahead of its annual upfront presentation to advertisers Wednesday.

The streaming era has brought rapid change to the media industry — so much so that one TV mainstay is revamping its corporate moniker. The company once known as A+E Networks, an entertainment joint venture backed by Disney and Hearst,

The owner of brands like A&E, History and Lifetime wants to shift its focus to its studios and content, rather than its TV channels.

As it prepares to deliver its virtual upfront presentation to advertisers, A+E Networks said it has rebranded itself as A+E Global Media. The company, which is a joint venture of Disney-ABC Television Group and Hearst,

The change is intended to spotlight the company's multi-platform distribution efforts. This article, A+E Networks rebrands to A+E Global Media, was first published at The Desk. To submit a news tip, comment or request for correction,