The company said Tuesday that 85% of its retail products and "nearly all" of its school offerings are already made without "certified colors."

Kraft Heinz and General Mills are removing synthetic food dyes from all U.S. products by 2027, aligning with new FDA regulations and growing consumer demand.

The announcement by General Mills comes a day after ketchup and mac and cheese brand Kraft Heinz announced it would remove artificial dye from its products. Artificial dyes and synthetic colors