Why does LIV bother pushing to be viewed as equals when the TV ratings say otherwise ... when it comes to the Tour comparison. LIV tells us it cares about the U.S. golf audience because it ...

LIV Golf headed into its fourth season in the midst of its perpetually unsuccessful quest to prove it can go toe-to-toe with the PGA Tour. It has not ...

In recent years, we have witnessed Saudi Arabia trying to establish itself on the international sports scene by organizing major competitions.

None of that mattered when it came to the television ratings for each event. FS1 averaged 110,000 viewers for Sunday’s final round of LIV Golf Mexico City, won by Joaquin Niemann. For what it ...

Trevor Immelman has revealed LIV Golf has not reapplied for Official World Golf Ranking status, despite reports the league is ...

According to a report, LIV Golf are reportedly going to hand home favourite Minkyu Kim a spot in the 54-man field ahead of ...

Is LIV Golf going to secure Official World Golf Ranking points for its events after all? Sportico reported Tuesday morning that LIV officials were in serious discussions with OWGR executives about ...

Scottie Scheffler will tee it up at the 107th PGA Championship alongside Rory McIlroy and Xander Schauffele on Thursday.

Following the Masters, Phil Mickelson and his LIV Golf counterparts will be in Mexico ... even though LIV's TV ratings haven't been high. He thinks the live product will be good, and he and ...